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Bimbo Bakeries USA
Horsham, PA, United States (on-site)
2 days ago
Bimbo Bakeries USA
Horsham, PA, United States (on-site)
3 days ago
Bimbo Bakeries USA
Horsham, PA, United States (on-site)
3 days ago
Bimbo Bakeries USA
Horsham, PA, United States (on-site)
24 days ago
Bimbo Bakeries USA
Horsham, Pennsylvania, United States (on-site)
2 days ago


Job Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

This is a remote position.

Bimbo Bakeries USA (BBU) has a successful track record of commercial transformation initiatives and is now undergoing a marketing transformation to accelerate branded growth. In this new role, the Senior Manager of Consumer Insights will contribute to building a consumer obsession culture at BBU.

This position sits in the Marketing Center of Excellence (MCOE) and reports to the Sr Dir of Consumer & Innovation Insights.

Position Summary :

At BBU, the consumer insights group seeks people who endeavor to create a Competitive Advantage through Insights.

The Senior Manager of Consumer Insights is a leader within the Marketing team. This person will champion the Consumer with enthusiasm and thoughtfully business-savvy ways. The leader will support/set the strategy, define, oversee and/or execute and manage research methods, tools, and actionable, inspiring output. Working closely with internal and external stakeholders, this individual will be seen as a trusted partner, advisor, a strong voice for the Consumer, and an expert on the market landscape. Ultimately responsible for driving/leading the acquisition of critical insights and strategic recommendations to drive growth initiatives for assigned brands/categories.

The position is responsible for displaying a research mindset to support and drive the business, including building formal frameworks and methodologies while leveraging existing resources to build brand equity and drive profitable growth.

The ideal candidate should be proficient in driving insights from qualitative and quantitative data and making those insights come to life in customer presentations. This individual will champion a data-centric perspective and approach to business decisions across the organization.

Principal Accountabilities :

• Champion consumer insights strategy and vision to support business needs and contribute to overall business strategy and thought leadership.

• Critical areas impacted by this role will include product development, category management, capital investment initiatives, pricing, and promotion.

• Develop a research approach and analyze and synthesize results from consumer research studies, syndicated data, market audits, and internal data, along with other internal/external sources. Translate findings into business insights and action plan to support business performance.

• Collaborate with key business partners (leadership, sales, marketing, etc.) to identify insight needs and develop customized solutions.

• Participate in key customer presentations highlighting insight work and bringing selling stories to life.

• Serve as an internal consultant for critical stakeholders to develop business strategies rich in consumer insights. Collaborate with the team to build answers and outcomes and translate business needs into research plans.

• Develop an inventory of data tools and resources and a creative process to leverage and engage.Empower and coach associates to utilize where appropriate.

• Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.

• Demonstrated mastery of syndicated data systems to incorporate into evidence-based presentations.


Job Requirements

Position Requirements :
  • A change agent who will build and support evolving a marketing research function into a modern consumer insights department
  • Proven track record of developing and deploying new ways to bring better insightful thinking, approaches, and ideas to brands; Pushing "past the status quo" is a must.
  • Support the development and rollout of critical initiatives to propel the organization to more consumer-centric thinking and activations, such as the BBU Way of Consumer Insights, inclusive of established standards, methodologies, and consistent metrics that matter to driving improved business outcomes
  • Help guide and mentor all functional team partners in building their capabilities while creating career advancement opportunities.
  • Act with a broader business lens, delivering actionable consumer insights to inspire brand growth.
  • Drive portfolio and brand-level consumer learning agendas to get to the heart of business situations while exploring new strategic opportunities with a curious mind to find new connections for profitable growth and brand building.
  • Strong interpersonal skills and a heart for building effective working relationships with individuals at all levels and backgrounds of the organization.

  • A Bachelors/Master's degree in business, data analytics, psychology, social studies, anthropology, or similar (7+ years in analytics/insights, showing career progression)
  • Demonstrated mastery of syndicated data systems and ability to incorporate insight into fact-based presentations
  • Strong leadership cross-functional communication skills
  • Ability to manage people without having direct organizational authority
  • Demonstrated analytical skills with the ability to generate business insights from diverse data sources
  • Excellent persuasive communication skills, written, verbal, and presentation. Ability to multi-task, organize time, and lead groups with minimum direction
  • Self-starter with proven ability to manage complexity and problem-solve
  • Computer skills and proficiency with PowerPoint, Excel, and other software/applications.
  • Domestic Travel: 10-20%

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law.

Job Information

  • Job ID: 68049665
  • Workplace Type: On-Site
  • Location:
    Horsham, Pennsylvania, United States
  • Company Name For Job: Bimbo Bakeries USA
  • Position Title: Senior Manager Consumer Insights
  • Job Function: Bakery Production,
    Operations & Packaging
  • Job Type: Full-Time

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Operating more than 60 bakeries, Bimbo Bakeries USA bakes some of America’s favorite bread, buns, rolls and sweet baked goods brands including Thomas’®, Ball Park®, Entenmann’s®, Arnold®, Brownberry®, Oroweat®, Sara Lee® and more. Become one of the 20,000 associates who come to work with passion and dedication to their careers.

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